FLY FAST AND LIGHT.
Russ wanted a shoe that felt light, locked him in, and looked crazy fast. The Jordan “Why Not?” Zer0.3 SE is lighter and lower than the Zer0.3, with a plush collar to provide comfortable support around the ankle. It’s loaded with responsive forefoot cushioning to help Russ transform his fearlessness into force.
Light and Low
Strap removed, collar lowered, we took out unnecessary pieces to make the whole shoe feel lighter.
Responsive for Russ
Just for Russ, the large Air Zoom Turbo unit under the ball of your foot is designed along parallel lines. This lets the cushioning engage not all at once, but in sections as you roll through your stride.
The split outsole, jagged design lines and clashing mix of materials are distinct to Russ’ signature line. Other Russ-worthy embellishments include an exposed factory size tag visible on the bottom of the shoe.
- Plush, padded collar
- Light-shifting accents
- Optical illusion accents